Everyone is talking about starting a home care business—and for good reason. It’s one of the fastest-growing industries in the country. Demand is rising, families need help, and the barrier to entry looks low from the outside. That’s exactly where people get it wrong. Because while it’s easy to start talking about a home care business…it’s very easy to fail if you don’t understand what you’re actually building. Let’s be direct. A home care agency is not a side hustle. It’s no